Liebherr – Brand Communication

Liebherr – Trade Fair Booth | Bauma, München, 2022

JOB: Creativ Direction

Client: Liebherr-International Deutschland GmbH

Concept for overarching divisional communication as a moving image asset: data transfer, energy flow, energy charging, hydrogen propulsion. Definition of form and rhythm for digital application. Adaptation as key visual in analog, static communication measures. Cooperation with Studio N16 & MZ-Motiondesign (implementation).